Matt Adams

CEO, UK & Europe , Assembly

I am a highly experienced senior leader within the media and advertising sector that has a track record of executing change management and identifying and delivering growth. I thrive within digital-first agencies and commercial media owner environments. I have worked in PE-invested, publicly listed and privately owned organisations in both global and UK domestic roles as either the CEO or COO or Sales leader, each time delivering a structured and successful approach to building or reforming the organisation to deliver above target organic and acquisitive growth. I have always invested time to give back and care about the industry and our work: - Chairman of the Content Marketing Association - 2014 I was recognised as one of the top 10 media planners in the UK by Campaign - 2019, 2020 and 2021 I was in Campaign's top 10 agency leaders in the UK - 2019 I was the co-chair of the UK's Campaign Media Week Awards - 2023 Campaign 40 over 40 winner I consider myself a true global citizen with a huge passion for travel and the exploration of new cultures and geographies; both in a professional and personal capacity. My passions are cycling, frustrated golfer, F1 and being an all-year round bbq-er. When not found struggling up the Surrey hills (or on the Peloton these days) I spend as much time as possible with my wife, two children, dogs and cat.