THE CAMPAIGN MEDIA AWARDS ARE BACK FOR 2019


The Campaign Media Awards recognise excellence in ideas, innovation and strategic thinking at a time when the media landscape is rapidly changing. The Awards matter because they recognise the agencies and media owners who are driving change for their clients and transforming the industry for the better. 
Hear from our 2018 judges on what they look for in a winning entry

KEY DATES 2019


Early Bird Entry Deadline
15 January 2019 - £375 +VAT per entry 
(available until midnight 15 January)

Extended Entry Deadline
22 January 2019 - £475 +VAT per entry

Agency Team of the Year Judging Day
26 February 2019

Media Owner Commercial Team of the Year Judging Day
27 February 2019

Awards Night
27 March 2019

CATEGORIES


These categories are open to all entrants, including agencies and media owners. They reward the strategic thinking, insight, and planning in a media campaign across 13 industry sectors.

The judges will reward work that demonstrates:

- Strategic thinking and understanding of a brand’s business needs

- Originality, innovation and approach in the insight and planning phases of the campaign

- The media execution and its effectiveness in delivering results for the brand

- The ability to drive growth against competitor brands in the sector

 

Automotive
Alcoholic Drinks
Banks & Financial Services
Corporate & Utilities
Fashion & Beauty
Food, Drink & Household
Healthcare
Media & Entertainment
Public Sector & Charities
Retail - Online and Offline
Travel & Leisure
The CRM & Media Award
This category is open to all entrants, including agencies and media owners. It rewards a company that uses customer relationship management to inform and drive a brand’s media strategy. The judges will reward work that demonstrates:

- Use of CRM in the heart of a media campaign

- Strategic thinking, originality and innovation in the use of CRM in the insight and planning phases of a media campaign

- The role of CRM in the media execution and effectiveness in delivering results for the brand

- Highlight ongoing and future collaborations if applicable

 

The Data & Creativity Award
This category recognises innovative media activity underpinned by a creative, audience-focused use of data. The judges will reward work that demonstrates:

- Strategic thinking, originality and innovation in the creative use of data

- How data and creativity combined to create the desired audience experience

- Collaboration between data and creative teams

- The media execution and effectiveness in delivering results for the brand

 

Best Social Strategy
This new category is open to all entrants, including agencies and media owners. It rewards a company that uses social media to inform a brand’s media strategy and execution. The judges will reward work that demonstrates:

- Use of social in the heart of a media campaign

- Strategic thinking, originality and innovation in the insight, content planning and content creation phases of the media campaign

- The media execution and effectiveness in delivering results for the brand.

 

Best Use of Experiential
This category is open to all entrants, including agencies and media owners. It rewards a company that uses experiential as a core part of a brand’s media strategy. The judges will reward work that demonstrates:

- Use of experiential at the heart of a media campaign

- Strategic thinking, originality and innovation in the use of experiential in the insight, planning and content creation phases of a media campaign

- The execution of the experiential event(s) and effectiveness in delivering results for the brand

- Highlight ongoing and future collaborations

 

Branded Content
This category rewards a company that uses branded content at the heart of a media campaign. The judges will reward work that demonstrates:

- Originality and innovation in the insight and planning phases of a media campaign

- Quality of execution in the content creation

- Effectiveness in delivering results for the brand

- Highlight ongoing and future collaborations

- Clever bringing together of content and brand

 

Content Strategy
This category is open to all entrants, including agencies and media owners. It rewards a company that uses content as the centrepiece of a media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact. The judges will reward work that demonstrates:

- Strategic thinking in the use of content

- Breadth of content and innovative methods of delivery

- Drives business results, with particularly recognition for medium-term and long-term impact beyond a single campaign

- Highlight ongoing and future collaborations

 

Media Partnerships
This category is open to all entrants, including agencies and media owners. It rewards a company or companies that used a media partnership at the heart of a media campaign. The judges will reward work that demonstrates:

- Strategic thinking in the use of a media partnership

- Originality and innovation in the insight and planning phases of a media partnership

- Effectiveness in driving business results, with particularly recognition for medium-term and long-term impact beyond a single campaign

- Highlight ongoing and future collaborations

 

Best Use of Insight
This category is open to all entrants, including agencies and media owners. It rewards a company for the best use of insight at the heart of a media campaign. The judges will reward work that demonstrates:

- Original and innovative use of insight in a media campaign

- Strategic thinking in the use of insight

- Effectiveness in driving business results

- Highlight ongoing use of insight

 

Creative Idea
This new category is open to all entrants, including agencies and media owners. It rewards a company for the best use of media creativity. The judges will reward work that shows:

- An original idea that is rooted in a strategic approach to creativity in media

- Creative use of media to plan and execute a campaign

- Effectiveness in driving business results

 

Product Innovation - Media Agency
This award rewards a product innovation by a media agency or other agency. The judges will reward work that shows:

- Strategic thinking in devising a new product

- Genuine innovation

- The media execution and effectiveness in delivering results

- Benefit to the industry, including clients and/or media owners and/or the agency’s own staff

 

Product Innovation - Media Owner
This award rewards a product innovation by a media owner. The judges will reward work that shows:

- Strategic thinking in devising a new product

- Genuine innovation

- The media execution and effectiveness in delivering results

- Benefit to the industry, including clients and/or agencies and/or the media owner’s own staff

 

Total Communications Campaign
This category is open to all entrants, including agencies and media owners. It rewards a company for a total communications campaign, with particular recognition for work that caters for the whole customer experience. The judges will reward work that demonstrates:

- Strategic thinking in the use of total communications

- Innovation

- Breadth of channels and methods of delivery

- Drives business results, with particularly recognition for medium-term and long-term impact beyond a single campaign

- Highlights ongoing and future collaborations

 

Best International Strategy
This category is open to all entrants, including agencies and media owners. It rewards a company for its international media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact. The judges will reward work that demonstrates:

- Strategic thinking in the use of content

- Breadth of content and innovative methods of delivery

- Drives business results, with particularly recognition for medium-term and long-term impact beyond a single campaign

- Highlight ongoing and future collaborations

 

Agency Team of the Year
The judges will focus on whether a team has an innovative approach to media. Commercial results are secondary, although they will still count towards the final decision. The winning team must demonstrate:

- Strategic thinking and innovation

- Breadth of insight and planning

- Evidence that innovation has driven new business success

- The agency team’s commercial performance

 

Media Owner Commercial Team of the Year
The judges will focus on whether a team has an innovative approach to media. Commercial results are secondary, although they will still count towards the final decision. The winning team must demonstrate:

- Strategic thinking and innovation

- Breadth of insight and planning

- Evidence that innovation has driven new business success

- The commercial team’s commercial performance

 

Grand Prix: Campaign of the Year
The most-awarded campaign, based on all the winners and voted by the judges. Please note you cannot enter this award directly.

 

Grand Prix: Most Awarded Agency
The most-awarded agency, based on all the awards eligible to media agencies. Please note you cannot enter this award directly.

 

HOW TO ENTER


General Rules

All work entered must have been launched or be current during the 12 months from 6th January 2018 to 6th January 2019For a full list of categories and their criteria, please download our entry kit via the button on the top menu.

The awards will be judged by an independent jury of senior client marketers, media owners and agency practitioners.

The decisions of the judges are final and no correspondence will be entered into concerning them.

 

An entry will be disqualified and the entry fee forfeited if a complaint has been upheld against it by the ASA or any other relevant authority.


You can enter any number of categories. The judges reserve the right to re-allocate any entry that, in their view, has been entered in the wrong category. The entry will only be judged in the new category.

ENTER NOW


Caroline Foster Kenny


Chair of Judges 2019

Judges


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CAMPAIGN MEDIA AWARDS 2018