THE CAMPAIGN MEDIA AWARDS ARE BACK FOR 2018


The Campaign Media Awards have firmly established themselves as the most prestigious event in the media calendar. They are unique because they put a premium on ideas, innovation and strategic thinking at a time when those qualities have never been more important to advertisers and brands.

We have refreshed the awards and introduced new, exciting categories from content strategy and product innovation to CRM and experiential to reflect the fast-moving media landscape.

The Campaign Media Awards matter because they recognise the agencies and media owners who are driving change for their clients and transforming the industry for the better.

CATEGORIES


We took a break in 2017 to review and refresh our Awards. We spoke with industry leaders, past judges and entrants to gather feedback and help us ensure the Campaign Media Awards remain current and relevant. At the heart of every Awards lie the categories and this is where we focused our attention.

We have kept a number of the most popular categories, including the specialist product sector categories, although these have been tweaked to better represent market trends. And we have added a whole array of new categories as you can see below.

One significant change is that the majority of categories are now open to entries from both media owners and media agencies. Please see category specific criteria for further details.

PRODUCT SECTOR CATEGORIES


These categories are open to all entrants, including agencies and media owners. They reward the strategic thinking, insight, and planning in a media campaign across 13 industry sectors.

The judges will reward work that demonstrates:

- Strategic thinking and understanding of a brand’s
business needs

- Originality, innovation and approach in the insight
and planning phases of the campaign

- The media execution and its effectiveness in
delivering results for the brand

- The ability to drive growth against competitor brands
in the sector

Please provide supporting data from the brand as evidence of the results.
A) Automotive

B) Alcoholic Drinks

C) Banks & Financial Services

D) Corporate & Utilities

E) Fashion & Beauty

F) Food, Drink & Household

G) Healthcare

H) Household Appliances

I) Media & Entertainment

J) Online Services

K) Public Sector & Charities

L) Retail - Online and Offline

M) Travel & Leisure

CONTENT CATEGORIES


N) Branded Content

This category rewards a company that uses branded content at the heart of a media campaign.

The judges will reward work that demonstrates:

- Originality and innovation in the insight and planning
phases of a media campaign

- Quality of execution in the content creation

- Effectiveness in delivering results for the brand

- Highlight ongoing and future collaborations

- Clever bringing together of content and brand

Please provide supporting data from the brand as evidence of the results.

O) Content Strategy

This new category is open to all entrants, including agencies and media owners. It rewards a company that uses content as the centerpiece of a media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact.

The judges will reward work that demonstrates:

- Strategic thinking in the use of content

- Breadth of content and innovative methods of
delivery

- Drives business results, with particularly recognition
for medium-term and long-term impact beyond a
single campaign

- Highlight ongoing and future collaborations.

Please provide supporting data from the brand as evidence of the results.

P) Media Partnership

This new category is open to all entrants, including agencies and media owners. It rewards a company or companies that used a media partnership at the heart of a media campaign.

The judges will reward work that demonstrates:

- Strategic thinking in the use of a media partnership

- Originality and innovation in the insight and planning
phases of a media partnership

- Effectiveness in driving business results, with
particularly recognition for medium-term and long-
term impact beyond a single campaign

- Highlight ongoing and future collaborations

Please provide supporting data from the brand as evidence of the results.

Q) Best Social Strategy

This new category is open to all entrants, including agencies and media owners. It rewards a company that uses social media to inform a brand’s media strategy and execution.

The judges will reward work that demonstrates:

- Use of social in the heart of a media campaign

- Strategic thinking, originality and innovation in the
insight, content planning and content creation
phases of the media campaign

- The media execution and effectiveness in delivering
results for the brand.

Please provide supporting data from the brand as evidence of the results and, if relevant, information about on-going and future collaborations as part of the strategy.

R) Best Use of Experiential

This new category is open to all entrants, including agencies and media owners. It rewards a company that uses experiential as a core part of a brand’s media strategy.

The judges will reward work that demonstrates:

- Use of experiential at the heart of a media campaign

- Strategic thinking, originality and innovation in the
use of experiential in the insight, planning and
content creation phases of a media campaign

- The execution of the experiential event(s) and
effectiveness in delivering results for the brand

- Highlight ongoing and future collaborations.

Please provide supporting data from the brand as evidence of the results.

INSIGHT & INNOVATION CATEGORIES


S) Best Use of Insight

This new category is open to all entrants, including agencies and media owners. It rewards a company for the best use of insight at the heart of a media campaign.

The judges will reward work that demonstrates:

- Original and innovative use of insight in a media
campaign

- Strategic thinking in the use of insight

- Effectiveness in driving business results

- Highlight ongoing use of insight

Please provide supporting data from the brand as evidence of the results.

T) Creative Idea

This new category is open to all entrants, including agencies and media owners. It rewards a company for the best use of media creativity.

The judges will reward work that shows:

- An original idea that is rooted in a strategic
approach to creativity in media

- Creative use of media to plan and execute a
campaign

- Effectiveness in driving business results

Please provide supporting data from the brand as evidence of the results.

U) Product Innovation - Media Agency

This award rewards a product innovation by a media agency or other agency.

The judges will reward work that shows:

- Strategic thinking in devising a new product

- Genuine innovation

- The media execution and effectiveness in delivering
results

- Benefit to the industry, including clients and/or
media owners and/or the agency’s own staff

V) Product Innovation - Media Owner

This award rewards a product innovation by a media owner.

The judges will reward work that shows:

- Strategic thinking in devising a new product

- Genuine innovation

- The media execution and effectiveness in delivering
results

- Benefit to the industry, including clients and/or
agencies and/or the media owner’s own staff

DATA & CRM CATEGORIES


W) Best Use of CRM

This new category is open to all entrants, including agencies and media owners. It rewards a company that uses customer relationship management to inform and drive a brand’s media strategy.

The judges will reward work that demonstrates:

- Use of CRM in the heart of a media campaign

- Strategic thinking, originality and innovation in the
use of CRM in the insight and planning phases of a
media campaign

- The role of CRM in the media execution and
effectiveness in delivering results for the brand

- Highlight ongoing and future collaborations if
applicable

Please provide supporting data from the brand as evidence of the results.

X) The Data & Creativity Award

This category recognises innovative media activity underpinned by a creative, audience-focused use of data.

The judges will reward work that demonstrates:

- Strategic thinking, originality and innovation in the
creative use of data

- How data and creativity combined to create the
desired audience experience

- Collaboration between data and creative teams

- The media execution and effectiveness in delivering
results for the brand

Please provide supporting data from the brand as evidence of the results.

International


Y) Best International Strategy

This category is open to all entrants, including agencies and media owners. It rewards a company for its international media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact.

The judges will reward work that demonstrates:

- Strategic thinking in the use of content

- Breadth of content and innovative methods of
delivery

- Drives business results, with particularly recognition
for medium-term and long-term impact beyond a
single campaign

- Highlight ongoing and future collaborations

Please provide supporting data from the brand as evidence of the results.

Total Communications Campaign


Z) Total Communications Campaign

This category is open to all entrants, including agencies and media owners. It rewards a company for a total communications campaign, with particular recognition for work that caters for the whole customer experience.

The judges will reward work that demonstrates:

- Strategic thinking in the use of total
communications

- Innovation

- Breadth of channels and methods of delivery

- Drives business results, with particularly recognition
for medium-term and long-term impact beyond a
single campaign

- Highlights ongoing and future collaborations

Please provide supporting data from the brand as evidence of the results.

BEST OF THE BEST CATEGORIES


AA) Agency Team of the Year

The judges will focus on whether a team has an innovative approach to media. Commercial results are secondary, although they will still count towards the final decision.

The winning team must demonstrate:

- Strategic thinking and innovation

- Breadth of insight and planning

- Evidence that innovation has driven new business
success

- The agency team’s commercial performance

Please note that the shortlisted teams will be invited to present live to the judges.

BB) Media Owner Commercial Team of the Year

The judges will focus on whether a team has an innovative approach to media. Commercial results are secondary, although they will still count towards the final decision.

The winning team must demonstrate:

- Strategic thinking and innovation

- Breadth of insight and planning

- Evidence that innovation has driven new business
success

- The commercial team’s commercial performance

Please note that the shortlisted teams will be invited to present live to the judges.

Grand Prix: Agency of the Year

The most-awarded agency, based on all the awards eligible to media agencies.

Please note you cannot enter this award directly.

Grand Prix: Campaign of the Year

The most-awarded campaign, based on all the winners and voted by the judges.

Please note you cannot enter this award directly.

HOW TO ENTER


How To Submit Your Entry
1. Download the entry kit below.

2. Click enter now button below.

3. Register your details following the on-screen
instructions.

4. Choose the relevant category you wish to enter.
Select 'Enter this category' button relative to your
entry.

5. Upload your entry document and supporting
imagery (10MB) using the upload button. Insert a
title for your entry in the 'Project Title' field.

PLEASE NOTE: If you reach the shortlist, this name
will be used on the website and at the Awards
Ceremony

6. Save your entry and you will return to the category
page.

7. If you wish to enter another category, repeat steps
3-6.

8. Select the entries you wish to submit by using the
tick boxes in the 'Entries Not Submitted' tab below.
Click 'Submit and Pay'

9. Confirm your payment details and click 'Complete
Registration'.

10. You will receive an email to confirm you have
submitted your entry.

11. You're done! Once your entry has been submitted
you will receive an automated confirmation email.

DEADLINES & PRICES


Early Bird Deadline:
Thursday 11 January 2018
Early Bird Rate: £310 (+ VAT)

Extended Deadline:
Thursday 25th January 2018
Late Entry Rate: £410 (+ VAT)

AWARDS NIGHT


Save The Date!
The Awards presentation and dinner will return to the prestigious London Hilton on Park Lane on Thursday 12th April 2018.

STAY CONNECTED


Diana Gomez
Event Manager

E: diana.gomez@haymarket.com
P: +44 (0)20 8267 4569