Ali Reed

Ali Reed is the CEO of PHD UK where she works with some of the world's biggest brands including VWG, Chanel, Red Bull and HSBC. Having cut her teeth as a media planner at PHD Rocket (now Hearts & Science) as well as stints at OMD UK and OMD EMEA, Ali has spent many of her 20+ years in communications within the OMG stable of media agency brands, which is testament to the pull of a group with creativity and collaboration at its heart. During her career, Ali has worked client-side as a UK & IRE Marketing Director in the online gaming sector (Full Tilt Poker), and as a planner in a creative agency (Naked Inside). Prior to joining PHD UK, Ali was most recently the Managing Director of Essence EMEA, where she was instrumental in bringing in numerous new business wins including L'Oréal, ITV, Zoopla, Airbnb and Peloton. Ali is a mentor at Outvertising (the UK's biggest Advertising and Marketing LGBTQ+ charity) and a network sponsor at BRiM (Black Representation in Marketing), and splits her time between the office in London, and Malta where her husband and 3 children live.