Dan Plant

Dan Plant, Chief Strategy Officer, Starcom UK Dan is the CSO at Starcom UK where he is responsible for turning Starcom's "Move People. Move Business." philosophy into real-world experiences that consumers value. He is passionate about uncovering real insights into how consumers feel about brands in order to better connect with them and drive business results.   Dan works across Starcom's entire portfolio of clients from Samsung and Aldi to Lego and Stellantis. He has two and a half decades of experience covering all aspects of media buying, planning and strategy, and for the past 6 years has been leading the strategic offering for Starcom in the UK. Prior to his role as CSO, he led strategy on Samsung, one of Starcom's largest clients, following previous roles at Wavemaker, MEC UK and Vizeum. Dan has also been named in Campaign's Top 10 Media Planners list in 2021, 2022, 2023 and as no.1 in 2024.