Davina Barker

Sales Director , Digital Cinema Media

Davina Barker is Digital Cinema Media's (DCM) Sales Director, responsible for evolving DCM's commercial strategy. Her primary mission is to oversee the sales, marketing, client, creative and operational teams to drive sustainable long-term growth and prove cinema's unique value as part of an advertiser's multi-media schedule. Davina is responsible for developing DCM's relationships with media agencies across the UK to raise the profile of the medium. This most recently led to DCM being named Commercial Team of the Year at the 2023 Campaign Media Awards. Davina was honoured as a member of The Media Leader's inaugural Future 100 Club in 2022, Commercial Director of the Year at the 2019 British Media Awards, as well as being a regular name on Campaign's commercial sales chiefs of the year lists for her work in cinema. Davina is an active member of Women in Advertising Communications, Leadership (WACL) and Media For All (MEFA). She sits on MEFA's Advisory Council as well as Great Ormond Street's Marketing Advisory Panel. Prior to DCM, she held senior roles at ids & Virgin Media and ITV.