Client: Renault
The 2025 launch of the Renault 5 reintroduced an automotive icon with bold new energy, transforming its French Electro Pop identity into a disruptive force within the EV category. Through a year‑long, culturally charged rollout spanning high‑impact media, experiential takeovers and social‑first storytelling, the campaign reignited desire for the brand and sparked nationwide conversation. By uniting nostalgia, playful rivalry and modern innovation, the R5 became a defining cultural moment - driving record interest, exceptional brand uplift and breakthrough commercial performance, and cementing its status as a symbol of a new electric era.
