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#BeBold
Pentland/ellesse
Agency: MediaCom
ellesse – an established brand but with very low awareness - challenged us to create an online moment that punched well above its weight and would resonate with a tough new audience. And that’s exactly what we did. Based purely on an original strategy and idea from MediaCom UK, we re-invented online shopping as an entertainment event with the world’s first live shoppable concert on TikTok, starring ellesse brand ambassador and gen-Z favourite, Zara Larsson. Resulting in 4.2 billion hashtag views, 92 million social engagements and a whole new way of shopping.