Black Owned Business: The UK's Untapped Business Potential

Client: Channel 4 and Clear Channel UK in partnership with The Good Side and Backlight

How can we better support Black-owned businesses within media? With a shared ambition to drive forward equitable economic inclusion of Black Owned Businesses, Channel 4 and Clear Channel partnered with Backlight and cultural insight experts The Good Side, to pose this question. The resulting findings contained within Black Owned Businesses: The UK’s Untapped Business Potential’ unveiled the stark inequality faced by Black people in business and were used to design and launch Channel 4’s Black in Business (BIB) initiative and support Clear Channel’s ongoing Compass scheme, which delivered £650,000 of free advertising across TV and out of home (OOH) for 15 Black-owned businesses in 2023.