Wouldn’t it be great if adverts gave you money to go and buy the products they advertise while promoting good causes? It may sound counter-intuitive but that’s exactly what we did! Our Cash For Trash Billboard campaign brought a sense of togetherness and shared experience the public has been yearning for. It created a launchpad for our message; raising awareness of the need to recycle old e-waste and the importance of sustainability. Not only did we help people during these tough economic times, but we also drove massive sales for Currys. After this huge success, we’re planning three more Cash For Trash campaigns for the next 12 months.