These categories recognise the strategic thinking, insight and planning in a media campaign across 11 industry sectors. The judges will be looking for work that demonstrates:

- Strategic thinking and understanding of a brand’s business needs
- Originality, innovation and approach in the insight and planning phases of the campaign
- The media execution and its effectiveness in delivering results for the brand
- The ability to drive growth against competitor brands in the sector


Alcoholic Drinks
Banks & Financial Services
Corporate & Utilities
Fashion & Beauty
Food, Drink & Household
Media & Entertainment
Public Sector
Retail - Online & Offline
Travel & Leisure