Christmas 2021

John Lewis

Agency: MG OMD

Each year, John Lewis creates the most sought-after advertising campaign in the UK; a cultural moment the UK seek out in their millions. Every year we raise the stakes and every year after we need to do this once more. This year, we showed how a similar brief with similar creative, doesn't need to be a run of the mill campaign. In 2021, #unexpectedguest became one of the most creative & innovative Christmas campaigns John Lewis and the industry had ever seen. By placing John Lewis at the heart of one of the biggest shared family AV moments, we leveraged amazing value on our reduced budgets. John Lewis product featured in the show for 8 minutes, valued at £1.8m and our 120” ad ran at a cost neutral value in commercial airtime.