COVID Booking


Agency: Manning Gottlieb OMD

First-party data is powerful, but not always accessible and even when it is, executing outside of online channels is often impossible.

We worked with Specsavers to unlock data from their store EPOS systems so we could push a feed of eye test availability into our Digital Out of Home (DOOH) advertising, telling customers if their nearest store could offer them a same-day check-up when they were nearby.

This focus on relevancy and customer experience, combined with behavioural nudges and smart execution, saw an uplift in eye test volume growth for Specsavers.