Curry Sells

Client: Currys

Currys is famous for the big-ticket staples (TVs, laptops, appliances) — but modern “consumer electronics” is now a huge world of tech-led lifestyle products, from massage guns to smart composters. As shopping shifted from search to scrolling, those quirky, high-margin “hidden gems” were being overlooked, simply because people didn’t know they existed.

So we changed the job from advertising products to helping people discover them. Using Currys’ strong TikTok momentum, we picked a small set of unexpected items each week using trend signals, first-party browsing/purchase data and social listening. We then launched them as simple, creator-style videos that made each product feel like a genuine find — and used paid social to match the right variation to the right audience. It worked: +72% average weekly sales uplift per product while live, +11% sustained uplift afterwards, and +109% higher incremental ROI versus Currys’ paid social average (conversion lift validated).