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Derry Girls x Smash Hits
OMD UK
Client: Channel 4
And so to Derry Girls series 3. A 90s cult classic. We created a campaign so authentic you could literally feel the double denim. Smell the teenage angst. (And the Impulse body spray).
So put down your Tamagotchi and listen up - here’s how we achieved Channel 4’s biggest comedy overnight in over a decade.