eBay: Bangers: Mad for Cars

Client: eBay

To help promote eBay Parts and Accessories, we wanted to tap into modern car culture. One that reflected the diverse nature of British car fans, representing the intersection of cars with other forms of UK culture. And of course, empowering people to fix them themselves with eBay.

Introducing ‘Bangers: Mad for Cars’ – a celebration of Britain’s favourite cars from the 80s, 90s, and 00s, the stories around them, and their role in UK culture.

Our TV series on Channel 4 was hosted by car-loving rapper Tinie Tempah and F1 stunt driver and analyst Naomi Schiff. Produced by Plum Pictures and Tinie’s own company Imhotep Productions, Tinie and Naomi went head-to-head in each show to find the best modern classic cars and decide which “banger” was best.

We then took this content off broadcast and into Channel 4 digital, social and YouTube, with cut-downs that inspired our audience to fix the cars they love with eBay.