eBay - ‘The World of Vogue on eBay’

Client: eBay

Luxury fashion has a sustainability problem. eBay, home to millions of pre-owned, rare and vintage luxury items, wanted to change this.

In reality, many luxury fashion items never go out of style. We wanted to show that the luxury fashion you need already exists - and that you can find it on eBay.

To do this we partnered with the global authority on style, Vogue. We looked back at 100 years of their archives and found that many pieces in their iconic shoots still existed and were available on eBay. ‘The World of Vogue on eBay’ was born. We invited 60s fashion icon, Twiggy, to recreate her famous shot from 1967 with the Louis Vuitton baguette bag, found on eBay today. We also worked with music and fashion celebrity Rita Ora and social media star Wisdom Kaye, who selected their own favourite shoots from decades gone by, to recreate together.

With our talent also walking the red carpet in their recreated eBay looks and loads of behind-the-scenes social content, our activity made global fashion headlines, generating over $2.5m in earned media.