eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner)
The rise in cheap, so-called ‘fast’ fashion – particularly popular among Gen Z and Millennial shoppers - is a major contributor.
And so, for eBay, the nation’s original sustainable marketplace, we launched a campaign to stop fast fashion in its tracks. By taking the TV show most synonymous with fast fashion and completely flipping the narrative.
From Love Island to Pre-Loved Island.
With contestant’s selecting second-hand outfits from eBay, re-wearing or swapping items on the show, and the most coveted pre-loved looks being auctioned on the site, we achieved over 1,700 pieces of positive press coverage for the brand and increased ‘pre-loved’ searches by an incredible 7,000%. https://vimeo.com/792670744/77f44c8d6f