Guided by Flavour

Client: GetYourGuide

Food has become one of the most powerful ways people choose and imagine travel destinations, yet the journey from inspiration to action is often fragmented. GetYourGuide recognised the opportunity to bridge this gap by using food culture as a lens for discovering places more deeply. Through Guided by Flavour, we showed how local flavour could shape travel decisions and unlock more meaningful ways to explore destinations.​

By combining Mob’s cultural credibility in food with GetYourGuide’s extensive range of local experiences, the campaign introduced a new model for travel discovery. Content was used not just to inspire, but to guide audiences toward real, bookable experiences rooted in local culture. The result positioned GetYourGuide as a platform that enables travellers to move seamlessly from taste to travel.​