How our peach emoji parody got GenZ tangoed

mSix & LADbible Group

Client: Britvic/Tango

When Tango launched their new Berry Peachy flavour we knew we had an incredible new product to bring Gen Z audiences into the brand.

But with a budget less than a quarter of the size of our closest rival, Fanta, we knew that to get people to hear about Berry Peachy, we needed to get people talking about Berry Peachy.

This is the story of how we worked with LADbible to create a fake movement – the MUPPETS (Mums and dads United for the Proper Peach Emoji Treatment), to make the perfect parody of pushy online parents and in doing so, reached 21m people and converted over half a million new people to the Tango brand.