Agency: Dentsu London Limited - Carat
Live sports and entertainment provide the best opportunities to demonstrate the power of 5G, but the pandemic ground the live events industry to a halt. No fans would be visiting SA to watch the Lions in person; Vodafone had the option to walk away or embrace what it truly means to be a connectivity partner. Doing the latter, we used 5G to connect BIL fans to SA with a content-first.