KITKAT: A CAMPAIGN FOR BETTER BREAKS

Client: KitKat

KitKat discovered that breaks, for young people, are broken. They placed this insight at the heart of their media planning to deliver a campaign grounded in helping 18-30s ‘break better’. The campaign became Nestlé Confectionery’s most successful launch in the last 5 years, growing unaided awareness by >20% points. KitKat broke into the consideration set for 18-30s to out-perform the >4m bag sales target in a cluttered ‘share bag’ market.