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LEGO Build Belief
Initiative
Client: LEGO
Introducing Build Belief. An integrated campaign to give girls the inspiration and tools to play their own way. We created a content series with star Lionesses from the England team to dispel long-engrained gender myths. We created the first fantasy football game designed for girls. We then went beyond the pitch and into classrooms through a national schools program – giving girls the confidence to play with brick or ball.