#McNuggetWorthy

Client: McDonald's

In 2023 McDonald’s original recipe Chicken McNuggets turned 40 – yet they were being overlooked in favour of newer alternatives and a certain Kentucky Fried rival.

It was time to re-claim their place in the hearts, minds and stomachs of Gen Z chicken lovers.

To do it, we incited the great debate: what makes someone worthy of sharing you McNuggets?

In a truly Gen Z collaboration with LADbible Group, we built the world’s first official #McNuggetWorthy scale, even enlisting Lewis Capaldi to head up the debate.

We started one heck of a cluckin’ debate. A happy 40th birthday indeed, eh Colonel?