Mitsubishi takes you to the movies with Luna Cinema


Agency: Manning Gottlieb OMD

1st June 2020 was a critical time for the automotive market as their dealerships re-opened. The nation was emerging from lockdown; isolated, nervous but craving for a great escape. Mitsubishi & The Luna Cinema created a premium Drive-In get-away to be experienced from the safety of your car which not only was an exciting industry and media-first, but also resulted in a sales success 148% ahead of plan.