MOTORS with Radio X

Client: MOTORS

A year-long partnership between MOTORS and The Chris Moyles Show on Radio X saw Chris, his co-presenters and the shows team of producers working with MOTORS  to devise, create and deliver a year’s worth of engaging promotions and content that kept MOTORS  messaging fresh and relevant across the year.

Regular features that celebrated the joy of owning and driving car, matched with the practicality of buying a car from MOTORS were woven into the fabric of the show, helping to deliver 20% point increase in those saying they would buy a car through MOTORS.