Agency: MediaCom in collaboration with TfL, Red Consultancy and Diva Agency
For the launch of PlayStation 5, we needed something spectacular. An idea that created genuine cultural cut through, despite all the noise around COVID and Brexit.
By turning the iconic London Underground signs at Oxford Circus into the famous PlayStation shapes, we achieved just that.
9 million organic impressions for the image reveal alone, helped PS5 on its way to becoming the most successful UK console launch of all time.