#PowerSwitch

The Independent and Starcom

Client: E.ON Next

E.ON Next partnered with The Independent to position the energy provider as a supplier of 100% renewable electricity and committed to inspiring and empowering the UK. The campaign was rooted in the thought that saving energy can not only positively affect the environment, but by working together, people can feel good about saving energy as part of their everyday lives. In doing so, we inspired consumers to try new energy-saving activities whilst enjoying the feel-good factor with E.ON Next.