Premium World

Ozone

Client: n/a

Ozone’s Premium World is a game-changing multi-market innovation designed to remove the friction of activating campaigns across a fragmented international publisher landscape. By offering scaled simplicity for time-pressed international brands and agencies, it provides a high-performance alternative to the major platforms, while also channeling investment back into premium publishing.

In just one year, Premium World’s footprint exploded by 7x, expanding from five markets to 36 worldwide, and securing £2.6M in incremental revenue for premium publishers that was originally destined for social and tech platforms. Momentum was relentless, with Q4 revenue skyrocketing by +349% compared to Q1. Engagement metrics consistently smashed industry standards. Campaigns delivered CTRs averaging +56% above benchmarks, while video preroll VTRs outperformed by +10%. One standout win saw a £400k+ pan-region display budget successfully diverted from social media to Premium World. By demonstrating the impact of premium publisher audiences – as a scaled alternative or complement to the major platforms – Premium World has ceme