Pulling people back to the pubs for Greene King

Total Media Group

Client: Greene King

The run-up to Christmas is always a key trading period for pubs, however due to the cost-of-living crisis consumer confidence was the lowest in recorded history, making trading far more challenging. Instead of following the price led promotion trend that many pubs were turning to, we used behavioural science to highlight an opportunity to go against the grain and create real stand-out. Our audience understanding enabled tight targeting and our research led media mix drove significant footfall for Greene King to smash their business and sales.