Samsung: Galaxy S25 – Governing Discovery in the AI Era

Starcom

Client: Samsung

To future-proof Samsung’s leadership as consumer discovery shifted to AI, Samsung took a pioneering approach, treating LLMs as a new audience to be actively shaped. By building a global AI-visibility governance system with Brandlight.ai, Samsung secured authority, accuracy and recommendation for the Samsung Galaxy S25, creating a scalable blueprint for winning in a post-search world