Samsung, Galaxy Z Fold 7: Unfold the Unmissable

Client: Samsung

To unlock the true value of foldable innovation, Samsung reimagined how the Galaxy Z Fold 7 was experienced, not explained. By fusing the device with Sky Sports’ most unmissable live moments, we turned premium content into a powerful, emotional product demonstration. This bold shift reframed mobile viewing, cut through category convention and delivered standout brand impact, commercial momentum and enduring partnership value