Samsung Health x Hearst – The Ultimate Tr-AI-ning partners

Client: Samsung

As AI enters everyday devices, trust—not innovation—has become the biggest barrier to adoption, especially in personal health. In partnership with Hearst, Samsung reframed Health AI not as a feature, but as a trusted training partner. By co-authoring credible guidance with Hearst’s health authorities, complex biometric data was translated into practical advice and real-world experiences, allowing people to feel the benefits firsthand. Editorial, live fitness events and long-form storytelling turned advanced technology into tangible value—converting scepticism into trust, and trust into adoption.