Samsung: Orion, the data bridge that unlocked growth

Client: Samsung

Samsung faced a major blind spot: third-party retailers held most sales data, leaving no realtime view of market performance. Starcom built Orion, a bespoke data bridge connecting marketwide sales with Samsung.com behavioural signals for the first time. By modelling two years of data and activating insights directly into media platforms, Orion transformed optimisation and measurement, driving major gains in revenue, conversion and sales correlation. It is now Samsung UK’s flagship data innovation.