Sky Mobile's Transfer Window Sponsorship: The Perfect “Switch”

Client: Sky Mobile

In the lead up to the highly anticipated iPhone 15 launch in September 2023, Sky Mobile needed to cut through the noise of a market saturated with contract pricing, network coverage and access to the latest handsets.

Zoning in on Sky Sports’ football fans, we identified an opportunity to align Sky Mobile’s ‘Text-to-switch’ proposition with the notoriously time-sensitive “switching” period in the football calendar – the Transfer Window.

From brilliant idents and branded content to bespoke customer transfer offers, activations and PR, the content partnership leveraged Sky Sports News iconic IP to successfully impact brand metrics, online response and incremental sales.