Exponential growth in 2019-20 placed Smyle in the 2020 Sunday Times HSBC International Track 200 for a second consecutive year, the first event agency to achieve this.

Smyle faced industry-wide Covid-19 challenges with its trademark positivity, responding with greater agility, ambition and impact than ever before.

An accelerated launch of Beyond – a breakthrough approach to digital/hybrid experiences – enabled clients to pivot to highly-creative digital experiences, keeping brands and audiences connected in a time of uncertainty.

Beyond exceeded all targets, winning new clients including Amazon, Tata, TikTok and Snapchat and pushed the possibilities of digital to deliver award-winning experiences, such as Samsung Life Unstoppable (B2B Experience of the Year).

Smyle launched Metric, a game-changer for experience measurement and formed its D-Lab team to drive innovation and digital creativity. Cycle, a new sustainable events practice – developed in partnership with David Stubbs, Sustainability Advisor to the IOC – was introduced to transform how experiences are planned, delivered and evaluated. This reflects Smyle’s bold aim to be the most sustainable event agency in the world and its ambitious 10-year sustainability plan.

Every 2020 achievement relied on Smyle’s brilliant team. Winners of C&IT’s Best Places to Work and three Agency of the Year Awards in 2020, Smyle continued to expand employee initiatives to attract and retain the best. The Smyle team also reached out across the industry as founders of the One Industry One Voice coalition, leading the #wecreateexperiences campaign to raise a unified voice in response to challenging times.