Stand Up Road Trip

Client: Tourism Ireland

Dublin is a great craic. Our audience loves a weekend city break just over the Irish Sea. But beyond the capital, they are less enthused.

With a brand new commission form Tourism Ireland and Channel 4, we unearthed Ireland's hidden gems with a content series that celebrated the wit of the Gaelic. Fronted by comedians Suzi Ruffel and Sean Burke, we brough new travel destinations to life, putting Limerick, River Shannon and Athlone on the map.

More revenue, boosted consideration and 17.7m views. Grand.