Stay in the Game
Client: Kellogg's | Pringles
In 2022, we flipped the coin with a world-first and took Pringles and our fans into a video game, offering fans the first paid job in a video game (where you don’t even have to do anything!).
This is the story of how in the face of challenging business conditions, we put innovation and some chaos at the heart of our thinking to get more mouths around both the conversation and consumption of Pringles.