The ad break we never expected to be in

The British Heart Foundation, ITV, Saatchi&Saatchi London

Agency: PHD UK

The British Heart Foundation had no plans to advertise during Euro 2020, but following the shocking collapse of Denmark footballer, Christian Eriksen, this is how we collaborated across an intense 72hrs to create and deliver a powerful contextual media partnership that created 58,000 more potential life-savers.