The Big App Download - Launching a life-saving app in record time

HM Government

Agency: Manning Gottlieb OMD

The launch of the NHS Covid-19 app, a cornerstone of the Government's Test & Trace programme, marked a significant moment in the nation's fight against Coronavirus. To be effective, as many people as possible need to have it installed. So we created The Big App Download weekend, a coalition of mass-reach partnerships to drive a sense of national momentum and social proof, prompting millions of people to help stop the spread of the virus.