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The Big App Download - Launching a life-saving app in record time
HM Government
Agency: Manning Gottlieb OMD
The launch of the NHS Covid-19 app, a cornerstone of the Government's Test & Trace programme, marked a significant moment in the nation's fight against Coronavirus. To be effective, as many people as possible need to have it installed. So we created The Big App Download weekend, a coalition of mass-reach partnerships to drive a sense of national momentum and social proof, prompting millions of people to help stop the spread of the virus.