The Great British Bake Off

Channel 4

Agency: OMD UK

We’re always talking about big ideas in media. Well, they don’t come bigger than a 200ft cake slap bang in the middle of Glasgow city centre. Not big enough for you? Let’s add in a dash of weather-triggered dynamic OOH, a dollop of bespoke Instagram cake-face filters, a side helping of radio, plus a sliver of influencer content. We served up the biggest, best and tastiest campaign of 2021.