Turning a Smartwatch into the Nation's Coach

Samsung Galaxy Watch

Agency: Starcom

In a bid to win the smartwatch race, Samsung teamed up with exercise app Strava to create a true media first – a hyper-targeted campaign that turned posters into personal coaches, with both media and creative fuelled by real-time activity data from the UK’s runners. The partnership increased the pace on all fronts, including accelerating Samsung Galaxy Watch’s market share.