Volt x Saturday Night Takeaway

MG OMD

Client: VMO2

In June 2021, two titans of connectivity joined forces to form a new

joint venture: Virgin Media O2. Their merger would offer customers the limitless connectivity, on a supercharged scale. With their first joint proposition, Volt, customers could move seamlessly from home to mobile connections at lightning speed. Telco is competitive at the best of times, so in March 2022, we had to land the merger, the product and the promise with a bang. We needed to supercharge media to bring this supercharged partnership to life.