Agency: Republic of Media
The Woodsman Whisky believe that ‘True Character is built by hand’. Commissioning Radio X’s Johnny Vaughan and Gavin “The Woodsman” Woods to make their own hand-builds in the ‘Woodsman Woodshed’ NAILED IT for the Woodsman Brand and showed the power of long-term partnership. The brand insight aligned perfectly with the idea, meaning the content produced had an authenticity not always possible with a brand partnership. Most importantly, the content drove tangible business results for The Woodsman Whisky, with the brand doubling in size in 12 months. This was all done through a Radio station, but one that provided a multi-channel route to reach and engage with the perfect audience.