ZENITH, UBIQUITOUS TAXIS AND SAMARITANS: FREE RIDES TO STAMFORD BRIDGE WITH ONE RULE - DON’T TALK ABOUT FOOTBALL

Zenith x Chelsea Football Club x Samaritans x Ubiquitous

Client: Three

How Three, Chelsea FC and 40 London cabbies created an unexpected and life-changing experience on match days, helping football fans feel comfortable enough to open-up about their mental health.