Ian Edwards

Ian has a dual role at Meta, leading the UK Agency team and also leading the EMEA Connection Planning team. He joined "Facebook" in 2015 to set up the Connection Planning team, which provides strategic consultancy to help businesses and agencies drive value from Meta platforms. Ian is the UK exe sponsor for Project Origin, the global pilot for the WFA Cross Media Measurement initiative. Prior to this, Ian spent 14 years working in planning and strategy at some of the biggest agencies in London. Ian was a contributing author to "What is a 21st Century Brand?" He recently recorded a podcast series for Marketing Week on where human creativity meets artificial intelligence and he just released a podcast for WARC on the true value of attention. Ian is the Chair of the Media Trust and completed his Post Graduate Degree in the application of Artificial Intelligence for business at Oxford University.