Isobel Blaikie

Isobel is the Planning Lead for the UK Nestle portfolio at OpenMind, part of WPP Media, bringing a decade of comprehensive media agency expertise. Obsessed with 'The work' and a champion of best-in-class strategic communications planning, she is deeply passionate about crafting and delivering highly effective campaigns. Her commitment to quality and impact was recently recognised, culminating in 12 industry awards in 2025. Isobel is a proud generalist with broad sector experience, adept at tackling challenges from pioneering AI planning frameworks and Test & Learn agendas to complex pitches and team development initiatives. In addition to this, she is a strong believer in paying it forward and is a proud Bloom member and mentor. Outside of campaign planning, she can be found chasing a small Spaniel.