Josh Krichefski

Josh Krichefski is EMEA President at PMG, where he leads the strategy, expansion, and operations of the business across the region. Previously, he served as CEO of GroupM EMEA, leading 17,000 people and overseeing $22 billion in billings across 42 markets. Before that, Josh was Global COO of EssenceMediacom, where he led the integration of two global agencies and oversaw the global client practice and marketing function. Prior to that, Josh served as CEO of MediaCom across EMEA and the UK. Under his leadership, the agency was ranked no. 1 in both markets, and Josh was named the industry's "Number One Media Agency Leader" by Campaign for two consecutive years. In 2025, Josh completed a two-year tenure as President of the IPA. Championing a "People First Agenda," he focused on reframing advertising's societal relevance and supporting workforce wellbeing. He created the "People First Promise" and Adland's Wellbeing Lab to hold the industry to account on mental health; nearly 200 businesses have since earned the People First Promise Badge of Honour.