Lashantay Richards

My journey in the industry started a little over a decade ago when I embarked on an unconventional path into advertising through a rotational apprenticeship scheme. This unique starting point laid the groundwork for a comprehensive understanding of the industry, shaping the trajectory of my career. My professional journey has encompassed diverse roles in the UK and North America, ranging from insights and audio planning to local and global communication planning, as well as strategic positions. The spectrum of my experience spans across FMCG, Entertainment, Motors, High-end Luxury, and Beauty. As a Strategy Director at the7stars, I take the lead in crafting strategic solutions, addressing business challenges, identifying opportunities, enhancing effectiveness, and driving innovation for my clients. Outside of my day-to-day work, I'm a mentor, School Governor and avid traveller, finding joy in exploring new places and cultures. My passion also extends to all thing's carnival related; I enjoy participating in its vibrant celebrations around the world!