Nick Tong

Nick Tong is Managing Partner at Mediaplus UK, leading the agency's transformation into a fully integrated, cross-channel media operation. With longstanding experience in media strategy and activation, he oversees the agency's key functions ensuring delivery of channel-neutral thinking backed by data, craft and commercial accountability. Nick has led award-winning work across technology, automotive, retail and FMCG, with a focus on measurement frameworks, cross-channel integration and operational efficiency. He has a particular interest in innovation and product development, identifying and championing tools and technology that solve real planning and activation problems.