Patrick Zinga

Head of Automated Media & MarTech , Heineken

Patrick is a highly experienced digital media and marketing professional with 15+ years in media and advertising, focusing on advancing marketing technology solutions and strategic audience engagement. As a Digital Media Lead, he has driven impactful campaigns and partnerships in media and tech, blending data-driven strategies with a creative approach to enhance user experiences across multiple platforms. His expertise spans the FMCG, consumer electronics, gaming FinTech sectors, where he has overseen both web and app environments. Currently, Patrick is actively managing an inhouse team of media specialists at Heineken, shaping digital media ecosystems, influencer marketing, cross channel ABTL collaboration, whilst balancing innovative advertising models and consumer insights to optimise brand specific goals. His work centres on utilising emerging tech to meet the dynamic needs of data driven B2C audiences.